SAKS FIFTH AVENUE
Translated marketing strategies into seasonal campaigns, reporting to the central Saks New York team.
Responsibilities included creative/art direction in Social Media, Visual Merchandising, Photo/Video: Pre+Post Production, Graphic Design,
CRM and Retail Design.
KEY CAMPAIGNS:
Saks Pre-FW22
Saks Best of Fall Beauty 22
Saks Festive 22/23
CREATIVE DIRECTION
Concept development and direction for The Best Of Fall Beauty for SAKS Bahrain.
Utilized a romantic approach towards showcasing Fall Beauty favorites. The goal was to imbue customers with a calming desire to elevate/refresh their beauty rituals.
Abstract floral elements, beautifully muted colors, natural skin textures were used for makeup, skincare and model segments throughout the shoot to emulate SAKS New York’s concept.
Photographer: Vaughan Treyvellan
BEHIND
THE SCENES
VISUAL MERCHANDISING
Visual Merchandising concept directions for different campaigns in SAKS Bahrain.
The goal was to create an immersive experience for the customer, capturing the essence of the campaign as romantically as possible.
CREATIVE DIRECTION
Photoshoot direction for Festive season still life.
Utilized a jewel tone color palette with an emphasis on reflections, gel casts, and bokeh to add visual interest and texture.
Photographer: Vaughan Treyvellan
CREATIVE DIRECTION
Video direction for Pre-Fall 22 - Back to the City campaign
Videographer: Thabit Al Mawaly
Models: Devarnio - Men | Kenza - Women | Jaden - Boys | Shanaya - Girls