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FALCONS
Responsible for directing high-impact marketing, branding, and communication projects across
Creative Campaigns (Celebrity/Brand), E-Commerce (UI/UX), Social Media, Digital Marketing, CRM & Events.
KEY PROJECTS:
Falcons Brand Identity
Steve Harvey x Falcons
Floyd Mayweather x Falcons
Falcons Website UI Revamp
STEVE HARVEY
Brand's first celebrity campaign starring ambassador Steve Harvey.
KEY RESPONSIBILITIES:
Photoshoot direction + retouching
Commercial Post-production feedback
Social Media Campaign development
COMMERCIAL
Director: Marc Karam Executive Producer: Bilal Mahdi
PHOTOSHOOT
FLOYD MAYWEATHER
Celebrity campaign starring boxing champion Floyd Mayweather Jr.
KEY RESPONSIBILITIES:
Photoshoot retouching
Commercial Post-production feedback
Social Media Campaign development
COMMERCIAL
Director: Marc Karam Executive Producer: Bilal Mahdi
UI/UX
Spearheaded & directed a complete UI revamp of Falcons E-commerce platform for desktop, mobile and app, transforming its appearance to evoke a more luxurious and high-end feel, thereby enhancing both the aesthetic and user experience.
DESIGN TURNAROUND TIME
3 Weeks
CONTENT + DEV TEAMS
In-house
HOMEPAGE
PRODUCT PAGE
TIMEPIECES & AUTOMOBILES
Creative direction on capturing auction lots for timepieces & automobiles, emphasizing their exclusivity and craftsmanship.
THE S CONCEPT
Luxury streetwear campaign concept + direction for The S Concept by Falcons.
BEHIND
THE SCENES
FLOYD MAYWEATHER
Celebrity campaign starring boxing champion Floyd Mayweather Jr.
KEY RESPONSIBILITIES:
Photoshoot retouching
Commercial Post-production feedback
Social Media Campaign development
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