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TRYANO

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Translated marketing strategies into seasonal campaigns. Responsibilities included creative/art direction in Photo/Video: Pre+Post Production,
Graphic Design, Social Media, CRM, Retail Design and Visual Merchandising.

STILL LIFE
HOLIDAY MOMENTS

CREATIVE DIRECTION

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Creative direction for Festive 23 still life shoot.

Captured the season's favorites through a festive lens, embodying decadent, Parisian-inspired glamour. 

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Photographer: Jeremy Zaessinger

Stylist: Ellize McBride

STILL LIFE
HIGH SUMMER 23

CREATIVE DIRECTION

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Creative direction for SS23 High Summer shoot.

High octane imagery conveying key fashion & beauty summer must-haves. 

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Photographer: Sabrina Rynas

CRM​

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Developed and revamped Tryano's design guidelines for CRM, elevating the tone of voice and visual identity.​

CREATIVE DIRECTION

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Video direction for Pre-Fall 22 - Back to the City campaign

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Videographer: Thabit Al Mawaly

Models: Devarnio - Men | Kenza - Women | Jaden - Boys | Shanaya - Girls

STILL LIFE
HOLIDAY MOMENTS

CREATIVE DIRECTION

​

Creative direction for Festive 23 still life shoot.

Captured the season's favorites through a festive lens, embodying decadent, Parisian-inspired glamour. 

​

Photographer: Jeremy Zaessinger

Stylist: Ellize McBride

© 2025 FAY RODRIGUES

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